Monday 5 November 2007

UK Text Messages Set To Hit 52 Billion

Britons now send over a billion text messages a week - as many as were sent in the whole of 1999, new research has revealed.

People in the UK sent 4,825 billion texts during September 2007, an increase of 25% on last year, according to the Mobile Data Association (MDA).
This equates to 4,000 SMS messages every second - or 70 per person per month.

The MDA, an industry group that promotes the use of mobile data, attributes Britain's growing love of texting to new deals from phone companies and the personal nature of text messages.

It said there had also been a significant increase in UK businesses communicating with customers and workers via SMS.

Following September's sharp increase, the MDA has revised its forecast for this year's annual total from 48 billion to 52 billion texts.

Last year 41.8 billion messages were sent in the UK.

MDA chairman Mike Short said: "The UK text volumes show no real signs of abating.

"The UK sits within the top six of the global league of countries sending text messages.

"While the trend towards operators offering 'all-you-can-eat' tariffs increases, this will act as a catalyst for consumers' passion for all things mobile."

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