Monday, 13 August 2007

Mobile advertising: what future holds?

Mobile phone advertising is now one of the hottest topic of discussion among marketers. Unlike traditional media like print, television or even the Internet, a mobile phone is a very personal device. This gives marketers a chance to target their ads in a highly personalized way instead of a blanket approach. Currently, there are more than 2 billion mobile phone users spread across the world, and the number is constantly growing! With mobile users gradually getting addicted to these high speed devices for web surfing, gaming and mobile TV services, marketers are licking their chops, eager to sink in their teeth into this huge market. Web search giants like Google and Yahoo are already testing waters while many others are just about to dive in!

However, mobile advertising has its downside as well. Being such a personal entity, consumers might not like the idea of any irritating ad invading their privacy. Just like a pop up ad in the computer can get to your nerves after sometime. This has been the major reason as to why many mobile operators are reluctant to leverage their customer base for mobile marketing. More over there are always chances of many strapped-for-cash user playing the game with marketers, earning freebies, but not willing to go out and spend any money!

This business of Mobile advertising may not be a free ticket to print money, but with proper research and planning, this could be the best thing to happen to the bad mad world of advertising!

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